Was this the best option?

I suppose to maintain my status as a blogger, I have to weigh in on SoaP….

On Monday morning, I predict one of two reactions in the “real” world…
1) Wow. Snakes on a Plane did great at the box office. It’s due to all that blog coverage.
2) Wow. Snakes on a Plane was a flop. I guess blogs aren’t a good way to market.

The world is watching on this. Let’s hope for the sake of the integrity of the blog medium that this movie becomes the next Titanic.

But will it? The blogosphere has whipped up MSM coverage and unrealistic expectations based upon:
1) a B-movie
2) the most unpredictable and unreliable of all “hard numbers”…the weekend box office

Add to this the fact that, as most traditional companies do when dealing with the new world of social marketing, the film company has pulled away from the “blog angle” in the past few weeks and started to market the movie traditionally “just to make sure”

It’s not the product I would have hung our hat on….but you have to trust in the wisdom of crowds…or the wisdom of bloggers.

I wonder had blogs been around at the time…would we have embraced and promoted:
–pet rocks?
–the macarena?
–Billy Ray Cyrus?

[[link::Mack has 3 options on the aftermath next week]]
[[link::John hopes it flops.]]
[[link::the mothership]]

tags:: snakesonaplane – SoaP – marketing – MSM