(inspired by the recent good-natured sparring between Hugh and Tara…. )
Life cycle of good ideas:
1) Forward thinking individual(s) come up with groundbreaking idea/theory/method/etc
2) Group that surrounds individual(s) takes idea and runs with it…improves it…communicates it.
3) Sales/marketing/ad folks take idea and corrupt it. (book may be written at this stage)
4) Original thinkers shun the idea
5) Rinse. Repeat.
History of late is full of “buzzwords” that initially were great ideas, but then were destroyed by the unwashed masses.
Watch out. The Long Tail is next.
tags:: buzzwords – gapingvoid – horsepigcow – marketing
