Same Bat Time : Same Bat ?

Quick.

What’s wrong with this billboard?
(Other than the fact that they make a weird couple.)

You’d think a TV station would know something about advertising. But, you’d be wrong.

Forgetting one detail makes the entire thing useless.

Maybe the dog knows what channel it’s on.

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About Chris Houchens

Chris Houchens is a marketing speaker and the author of Brand Zeitgeist. Follow him on Twitter or Facebook.
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4 Responses to Same Bat Time : Same Bat ?

  1. Mike Bawden says:

    Maybe the channel number was on the board to the right?

    Really, it’s outdoor like this that makes people buy radio. Haven’t these people ever heard of the “7 word” rule?

    Thanks for the laugh.

  2. Chris Houchens says:

    @Mike…No dice on the other board….
    You can still see part of the board to the right…it’s for The Voyage roller coaster at Holiday World in Santa Claus, IN.

  3. Byron Gaum says:

    Saw your post Chris – That’s pretty funny.

  4. carlo137 says:

    Maybe they should just let viewers tune in 24 hours. Wouldn’t that be great for the network? But what network? I’ll just ask some friends maybe they know who these guys are, they’re probably important the network’s channel isn’t even shown.