Today’s Stupid Marketer

Here’s the text of an email I got today…(name has been changed to XXX to protect the stupid)

The Indianapolis RV Show is just around the corner and if you are going to be an exhibitor you will need something to hand out to your prospective customers. XXX Press wants to help you do that by offering great prices on quality print collateral.

Here are a few examples:
1,000 Business Cards for $55 – Full color, UV coated with 14 pt. Paper Stock
1,000 Postcards for $150 – Full color, UV coated with 14 pt. Paper Stock
1,000 Brochures for $335 – Full color, two sided 100# Gloss Text

If you are interested in any of these offers or if you are looking for something a little different please contact us through one of the methods below.
XXX
XXX’s address in Dallas TX
XXX’s phone and fax and email
Note: This is the first and last time XXX Press will ever send you an email. However, If you would like to opt out please reply to this email with REMOVE ME in the subject line.(emphasis added)

Couple of thoughts:

1) The Indy RV Show? To be frank, it hadn’t crossed my mind to attend. In fact, I’ve never heard of it. Good job randomly picking me out of the 6 billion people on the planet to send the email to.

2) My favorite part (as evidenced by the bold) is the fact that even though this is the FIRST and the LAST email I will receive from this bright printing company….I will need to opt-out of this list I never opt-ed into.

This isn’t just spam…it showcases the entire problem of why businesses fail when it comes to e-marketing. Here is a business who has absolutely no idea how to market on the internet….but apparently does know how to buy useless lists, type an email, and hit send. In a few days, the owner of the printer will scoff and say that email marketing doesn’t work.

Mmmm…I wonder why.

tags:: marketing – spam – emarketing – email+marketing – RV