Month: July 2006

Dr. Z flops

I blogged a few weeks ago that the “Dr. Z” commercials featuring DaimlerChrysler CEO Dieter Zetsche were so bad that they were good. In reality, they were just bad. Ad Age reports that Dr. Z is a flop. Here’s what

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Today’s Stupid Marketer

Here’s the text of an email I got today…(name has been changed to XXX to protect the stupid) The Indianapolis RV Show is just around the corner and if you are going to be an exhibitor you will need something

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Marketing Big Idea

From Doc Searls… “….far too much of what we call “Marketing” is about capturing and holding customers, rather than finding and satisfying customer needs…” Exactly. Doc’s entire article is here. Although I don’t agree with all of it as much

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The Wrong Tail

People love the bandwagon. They hop on it whenever they can. For the public, it’s the latest reality show. For business, it’s the latest book. If fact, I’ve thought of writing a business book entitled “Raving Guerilla Cheese Movers” It’d

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Marketing under HIPAA

If you’re even close to the healthcare industry, you’ve at least heard about the 800-lb gorilla that is called HIPAA. In some cases, some healthcare practitioners have been leery of database marketing in fear of violating HIPAA. Fear not. Just

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Wanamaker finally gets it

–In stocks, it’s “Buy Low. Sell High”.–In weather, it’s “not the heat, it’s the humidity”.–In advertising, it’s “I know half my advertising is wasted, but I don’t know which half.” It’s a quote attributed to John Wanamaker who owned a

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Marketing with Blogs in Bowling Green KY this Tuesday

A reminder… Corporate / Business Blogs (Marketing as Conversation) is a topic built for companies who currently don’t blog and are not taking an active part in the blog conversation. It’s part blog-primer and part blog-evangelism.I’ll be presenting it this

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