As you may remember, I’m a Sprint Ambassador in Kentucky with a Kansas City phone# (816-352-2009). Go figure.
Recently, Joseph Jaffe precipitated a Brandweek article that discussed the program. Highlights from the Brandweek article (subscription required)…
- Sprint Nextel is assessing a recent promotion in which it tried to get free publicity in the blogosphere by giving top bloggers free phones and service.
- The Sprint Ambassadors program, which is currently wrapping up after launching in January, was de-signed to promote Sprint’s Power Vision network, which offers music downloads, live TV and multiplayer games over mobile phones.
- In all, about 400 people signed up for the program, said a Sprint rep. “We wanted to take a grassroots approach and give the phones to those people who were most likely to benefit and try to use the services,” the rep said.
- Sprint launched the service last fall with no advertising.
- The program netted the term “Sprint Ambasador Program” 389,000 hits on Google.
tags:: Joseph Jaffe – brandweek – Sprint Ambassador – Kansas City
Other than Google making $ on the Ambassador program is there any other measurable ROI?
@Valerie…I guess only Sprint knows the answer to that.