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I see a lot of these type offers as I graze around on the web looking for marketing info. Sometimes I bite. They’re usually a hassle. The one I just did took the cake. I went through about TWENTY different steps before I finally got to the info. Some pages were dead ends and I had to go back to the main page and start over as “a member”. (Membership does have its privileges) I had to check my e-mail THREE times to officially opt-in.
I understand (and totally agree) with making sure that people want to opt-in before adding them to a list. But, I wonder with this site…has the owner ever sat down and gone through the process as a new user to see how hard it is to get in? I wonder how many potential clients he loses when people get tired, fed up, and dump out after Step #8 or 9?
Whether it’s online or in a real world context, have you ever tried to enter your business as a new customer with fresh eyes? You should try it. It may explain why you’re not getting as many customers as you want.
tags:: marketing – CRM – online marketing – customer service
