Tartar Sauce Update

Update on the Filet-o-Fish’s annual Marketing Spotlight

In the past, it was enough that the fish sandwich ads signaled the beginning of Lent. Of course, now in the new marketing world, there must be a online element.

McDonalds has launched a somewhat addictive online game. You must keep your Lenten meal away from the sharks.

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About Chris Houchens

Chris Houchens is a marketing speaker and the author of Brand Zeitgeist. Follow him on Twitter or Facebook.
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