I’m quoted several times in an article in the March 2006 issue of Orthopedics Today. While the article is part of a year long series dealing with how to market an orthopedic practice, the information can be used in any healthcare organization. This March installment deals with using marketing research and analysis on the front end of a marketing campaign. Read the article here.
My best quote from the article - “If you’re a cardiologist, Krispy Kreme is your competitor.”
My worst? - “A lot of it is just a gut check”
A reminder that healthcare marketing is one of my emphasis areas in both speaking and marketing projects. If you hire me, I promise that I’ll try not to use the term “gut check” anymore.
tags:: healthcare marketing – Orthopedics Today – marketing – marketing research – blatant self promotion – quotable
