Month: February 2006

Not So Super Ads

I try not to fall into the trap of thinking the Super Bowl is the Holy Grail of Advertising…cause it’s not. What it is…for the most part…is a good example of where companies go wrong in advertising….trying to entertain the

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Kentucky Fried Derby

The Run for the Roses will now be the Run for the Tacos. The Kentucky Derby has announced that Yum! Brands (which owns Taco Bell, Pizza Hut, KFC, Long John Silvers, and A&W Restaurants) will be a naming sponsor of

Posted in branding, marketing Tagged with: , ,