Design Basics

Via Scoble
I’ve always said that marketing by committee is never a good idea. This video parody shows what might have happened if Microsoft had designed the Ipod box.

This is true for creating all your marketing pieces as well.
The idea of “we paid for this space so we need to use all of it” sometimes kills your message.

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Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

Posted in marketing, strategy Tagged with: , ,
One comment on “Design Basics
  1. Jimmy Stewart says:

    You know, I read that this video actually *was* designed by Microsoft, as an internal tool to discuss their marketing strategy / challenges in box design. I’m not always a big Microsoft fan, but I like organizations that are self-aware enough to parody their weaknesses.

    Jimmy Stewart
    Democratic Candidate for the Ohio House
    District 22 (Dublin and Clintonville)