Filet-o-Fish Spotlight Time

You know Christmas is coming when you first spot Santa Claus.

The Fourth of July is on the way when a tent selling fireworks pops up.

And Lent is near when every fast-food chain starts touting its lowly fish sandwich that is unloved the rest of the year.

As a Baptist, I don’t officially observe Lent…but every year I do see it coming by way of marketing. I see the Fish Sandwich ads start and I know Easter is only 40 days away. For some weird reason, it fascinates me every year. My mind is focused on marketing too much.

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