The Spirit Makes the Master

As we head into the heart of Bowl Season, this Slate article from Mike DeBonis points out a few of the interesting, but mostly mundane collegiate TV commercials that will air during the games. He also brings out why colleges present these institutional commericals the way they do….(Institutional commercials…sounds facinating)

The standard mise-en-scene of the institutional spot will be familiar to any dedicated college-sports watcher: campus greenery, one-on-one pedagogy, chemistry labs, black gowns and mortarboards, and laughing/hugging students of
as many colors as possible. Those are just the ingredients, though….

TV advertising concepts developed by a college committee. Doesn’t get any better.

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Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

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