Exactly

It’s hard to get the “non-marketing” people in an organization to understand this idea. Successful marketing is built-in…not slapped on.

tags :: marketing Seth Godin corporate culture

About Chris Houchens

Chris Houchens is a marketing speaker and the author of Brand Zeitgeist. Follow him on Twitter or Facebook.

This entry was posted in strategy and tagged product development, seth godin. Bookmark the permalink.