A while back I made a great point (if I do say so myself) that Blogs are not Mainstream…yet.
And I still stand by that post.
For the vast masses of most consumers…blogs and the idea of open source marketing are just starting to pop up on the radar. We’re still way over on the left side of the adoption curve for the general population. However, that doesn’t mean you should ignore it. Blog PR (or the newly coined “BR”) should now be a part of any successful marketing campaign for any product. But, for the most part, you can’t ride blog marketing all the way to the bank…with one exception.
If your product exists only on the web…or is a very tech-heavy product, blogs are super powerful. I say this because I have seen it blossom recently.
Tara “Miss Rogue” Hunt has been a friend of this blog for a few months. Over those few months, I’ve seen her use a blog to get a job with a SFO internet start-up…and then use blogs to propel that start-up to blogosphere star status. In the past few days, Riya has been in the top ten search results on Technorati and has been the focus of Memeorandum.
I’m sure Tara would say that some of it was dumb-luck…the Google rumor…and then there was the “incident”, but overall it is an example of the blogosphere causing The Tipping Point…and a fabulous example of solid marketing. Congrats to Tara for a great job.
It’s also a barometer of things to come. While blogs are not mainstream…yet, we’re now seeing the shift.