Month: November 2005

Exactly

It’s hard to get the “non-marketing” people in an organization to understand this idea. Successful marketing is built-in…not slapped on. tags :: marketing Seth Godin corporate culture

Posted in strategy Tagged with: ,

Shoney’s gives you gas

Some marketing campaigns just don’t think things through. Shoney’s has a new campaign for their “2 can dine” dinners. The spot is OK. It features a Confederate and Union soldier sitting down to eat…and obviously they don’t get along. The

Posted in advertising Tagged with: , , ,

Black Friday

I’ve heard the fake statistic too many times today already not to post this… The day after Thanksgiving is NOT the biggest shopping day of the year. You hear this alot from people you know…as well as lazy news outlets

Posted in media Tagged with: , , ,

Blog Power

A while back I made a great point (if I do say so myself) that Blogs are not Mainstream…yet. And I still stand by that post. For the vast masses of most consumers…blogs and the idea of open source marketing

Posted in online Tagged with: , , ,

Salmon Flavored PR

Apparently, I’m in the mood for holiday marketing posts. As in years past, the Jones Soda Company has just announced their usual holiday PR gimmick…putting out an oddly flavored “holiday-themed” soda such as Turkey&Gravy or Green Bean Casserole. This year

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I gave up. Here’s a gift card.

Around this time of year, gift cards are a big business. A survey by ValueLink estimated that 64% of American adults (139 million people) either bought or received a gift card in 2004, up from just 37 percent in 2002.

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Holiday Marketing Tips

I originally published this article last year…(so be forewarned, there are dated references) But as I heard the 1st Christmas song on the radio yesterday, I thought it might be a good time to post it here. BTW…a PDF of

Posted in branding, marketing, strategy Tagged with: