BR not PR

Tara and Steve have some excellent posts about PR folks “not getting it” in the blogosphere. I love Tara’s new lingo of “BR”. It’s definitely going to become a major player in marketing.

And while both of their posts deal with blogs, these lessons are true even in a traditional PR campaign. Bloggers and traditional media don’t want to place your advertising for you…they want good useful content for their readers.

Write press releases from the reader’s point of view of “what’s in it for me?” Don’t just hammer out PR that no one cares about. Before you hit send on a press release, ask yourself, “Is this News or is it an Ad?”

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