While preparing a presentation a few days ago, I came across a quote that was a perfect fit for a book I recently read. Seth Godin’s “All Marketers are Liars” deals with marketers telling stories that consumers want to believe. I passed the quote onto Seth and he was nice enough to mention the Shotgun Marketing BLOG on his blog….
I don’t know why a Arctic explorer was tuned into marketing in the 60s, but he makes a good point…
“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” – Vilhjalmur Stefansson, “Discovery”, 1964
tags:: marketing, advertising, Seth Godin
