I had posted earlier about the odd feeling of the marketing offer to be treated like a GM employee during the midst of huge GM employee layoffs. Apparently, this didn’t phase too many people as the “GM Employee Discount for Everyone” promo has apparently been a huge success.
Now Ford and Chrysler are jumping on the employee discount bandwagon as well. Automotive marketer Peter M. DeLorenzo makes some good points why this is a bad idea in this article.
tags:: marketing, news, followup
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