I swear this blog is not about The Apprentice.
But they are just providing such good examples of poor marketing.
Prime examples last night when the teams were instucted to develop an ad for Dove Body Wash under the eye of Donnie Deutsch. The Magna team produced an vulgur spot and Net Worth had a good idea but lost it along the way.
LOTS of small businesses (and large ones, too) make the same mistakes that these teams made. They take their eye off the consumer and get too caught up in the ad. Remember the ad is there to sell something….not just to exist on its own. If it doesn’t make people want to buy something from you…you’re wasting your money.
Tags:: apprentice, marketing, media
now try convincing the company that you are doing the advertising for of that … i would be a rich man of i got a dollar every time that “eye candy” won out over effective advertising that actually sells something
@larry — even more reason to keep educating the client