In this piece from AdAge.com (you have to sign in to read it, sorry), Rance Crain argues that it’s still viable to market to the masses, you just need good creative to get the masses to pay attention. While he makes a few good points, there’s a problem.
What happens if everyone has great creative all of a sudden? What happens then? Suddenly, no one stands out again. (try not to think about this too hard…it’s a Mobius thought)
The argument that you need a ‘better ad” to get to the mass market…stinks. While it’s true that your advertising needs to look good and stand out, what you really need is a better way to get to your customers.
Tags:: marketing, advertising
