A marketing plan is key. 99 times out of 100, the plan is what will make you succeed.
And then there’s that 1 time out of 100.
Sometimes things will fall in your lap. Some call it dumb luck. Some call them blessings. Whatever you call it, you must always be ready to take action with the golden opportunity before it passes you by.
In today’s media soaked world, a company can sometimes luck into a national golden opportunity. Take for instance, the Ah ring. This ring for single women was catapulted into the national spotlight by the Oprah Winfrey Show. In the case of the Ah ring, the entrepreneur grabbed hold of the opportunity and is VERY successful.
Other companies fail.
The inspiration for this entry is the 2nd episode of 3rd season of The Apprentice. The task for the episode was to renovate some fleabag motels on the Jersey Shore. The winning team was determined by surveys administered through Yahoo! Local (gratuitous product placement, thank you very much)
After the show, NBC viewers were told they could delve deeper into the experience by reading the results of the surveys by searching “apprentice motel” on Yahoo!.
“But Chris, sounds like Yahoo! did a great job with using the opportunity” you say.
Yahoo! didn’t have the opportunity. They paid for it. The failures are the motels.
Here are two sad little properties who will have more hits to their websites in one day than they ever had before and they weren’t ready. Take a look at their websites (which were last updated in 2001 and 2002!!!!) and see if you think they were ready.
www.seagardenmotel.com
www.surfsidemotelseaside.com
Imagine all the positive marketing they could have gotten from this 15 minutes of fame.
And now it’s too late.
Be ready for your golden opportunity.
Tags:: apprentice, oprah, marketing, media
