Month: January 2005

Hardee’s Food Porn

The Center for Science in the Public Interest (CSPI) recently accused the fast food chain Hardees (which is the sister chain of Carl’s Jr.) of “food porn”. According to the CSPI, the main offender at Hardees is their Monster Thickburger,

Posted in marketing

More with Yahoo! and The Apprentice

Ad Age.com has a nice story about the Yahoo! sucesss of their Apprentice tie-in and showcases even more what these motels in the post below missed. Tags:: apprentice, marketing, media

Posted in marketing

Wasted Golden Opportunities

A marketing plan is key. 99 times out of 100, the plan is what will make you succeed. And then there’s that 1 time out of 100. Sometimes things will fall in your lap. Some call it dumb luck. Some

Posted in marketing

Super (toliet) Bowl

Barring any “unforeseen wardrobe malfunctions, this year’s Super Bowl promises to be a little more family friendly than last year. Overshadowed by the incident with Janet (Miss Jackson, if you’re nasty), the ads in last year’s big game were gross

Posted in marketing

The Worst Day of the Year

A British psychologist has proclaimed Jan 24th as the “worst day of the year” This is not in and of itself that remarkable. There’s always a study or survey out that is really inconsequential in nature like this one. What’s

Posted in marketing

People really don’t have a clue

I’ve said it many times…People have no idea what they are doing. When you market to the public you MUST remember a basic premise: If you forget for one moment that you have to lead the masses by the nose

Posted in marketing

Kentucky’s Unfocused Brand

Recently, the state of Kentucky (where Shotgun is based) became one of only two states to start trying to develop a brand image, the other being Oregon. The main trouble with Kentucky’s brand campaign is that apparently the state government

Posted in marketing